Brand & Visual Identity Workshops

Build a strong brand
from strategy to visual identity

Practical workshops that guide you through the entire brand building process – from basics to complete brand manual.

Why is brand important?

Everyone has a brand. The difference is whether you consciously build and care for it. A brand works as a psychological shortcut – for those who know your brand, your logo or just the name can be an immediate trigger that evokes certain emotions or ideas.

Conscious brand building allows you to intensify these elements. It means not only creating positive and meaningful associations that attract customers, but also building trust and loyalty, which are the foundation of successful business.

How it works: Check the workshops you're interested in. The price is automatically calculated in the bottom bar.

🎯

Brand Strategy

Defining brand foundations, target audience and positioning

✨

Logo Design

Creating a logo that perfectly matches your brand

🎨

Visual Identity

Complete visual system from colors to typography

📦

Brand Assets

Specific applications for web, social media and print

Workshops

Choose workshops according to your needs

Brand Strategy Workshop

24,900 CZK

In this workshop, we focus on the foundations of the brand itself. Our goal is to provide you with a comprehensive understanding of what a brand really is and how it can be a key element in building a successful business.

Workshop content

  • Brand pyramid: Definition of What, How and Why, brand personality, brand promise, unique idea
  • Target audience: Identifying ideal customer, creating personas, mapping touchpoints
  • Benchmarking and positioning: Competitor analysis, USP definition, differentiation strategy
  • Brand ecosystem: Integrating all insights into a coherent whole

Outputs

  • Brand Strategy Document – Comprehensive strategic document summarizing positioning, values, target group and recommendations
  • Workshop output with notes and exercises
For whom: Small and medium business owners, beginning entrepreneurs, companies undergoing rebranding

Logo Design Workshop

44,900 CZK

Workshop designed to fulfill two main goals: provide you with deep insight into logo issues and through targeted discussions, gather all necessary information to create a logo that will precisely match your brand's needs.

Workshop content

  • Logo meaning and role: Logo function in brand building, extension to visual identity
  • Creation process: Research, concept, design, implementation phases
  • Practical part: Information gathering, values discussion, competitor analysis

Outputs

  • Logo – Newly created logo matching your brand values
  • Logo manual – Guide defining rules for correct logo usage
  • Workshop output with notes
For whom: Entrepreneurs starting a new brand, companies with outdated logo, clients needing JUST a logo

Visual Identity Workshop Variant A

79,900 CZK (including logo)

Complete solution for brands without a logo or needing modernization. Includes logo creation and entire visual system.

Workshop content

  • Case studies: Analysis of successful brands
  • Color psychology: Choosing color palette for the brand
  • Typography: Selecting font matching brand character
  • Brand tonality: Creating consistent tonality
  • Visual elements: Iconography and visual elements design
  • Moodboards: Inspiration gathering and composition

Outputs

  • Logo – Newly created logo
  • Brand Manual – Complete visual guide (logo + colors + typography + visual system + applications)
For whom: Brands without logo, brands needing modernization, new companies wanting complete solution

Visual Identity Workshop Variant B

39,900 CZK (without logo)

For brands that already have a logo and don't want to change it. We'll create visual identity around your existing logo.

What's included

  • Integration of existing logo into new visual style
  • Color psychology and palette selection
  • Typography and tonality
  • Visual elements and iconography
  • Moodboards

Outputs

  • Brand Manual – Visual guide (colors + typography + visual system + applications, WITHOUT new logo)
For whom: Brands with modern logo, companies needing identity around logo, clients after Logo Design Workshop

Brand Assets Production – STARTER

19,900 CZK

Basic set of brand assets for start. Requires completed Visual Identity (Brand Manual).

What's included

  • Social media basics (cover images, profile pictures)
  • Web basics (favicon, OG images)
  • Email signature
Important: Requires completed Visual Identity (Brand Manual)

Brand Assets Production – PROFESSIONAL

34,900 CZK

Extended set for professional presentation. Requires completed Visual Identity (Brand Manual).

What's included

  • Everything from Starter package
  • PLUS PPC banners (5-10 formats)
  • PLUS print basics (business cards, letterhead)

Brand Assets Production – PREMIUM

49,900 CZK

Complete set of all assets for maximum consistency. Requires completed Visual Identity (Brand Manual).

What's included

  • Everything from Professional package
  • PLUS complete set of all assets
  • PLUS presentation templates
  • PLUS newsletter templates

Discounted packages

Save when combining workshops

COMPLETE package

Brand Strategy Workshop 24,900 CZK
Visual Identity (including logo) 79,900 CZK
Total 89,900 CZK
You save: 14,900 CZK

Brand Strategy + Visual Identity

Brand Strategy Workshop 24,900 CZK
Visual Identity (without logo) 39,900 CZK
Total 54,900 CZK
You save: 9,900 CZK

Who are the workshops for

✓ Workshops ARE for you if:

  • You're a small or medium business owner
  • You're starting a business and want a strong brand from scratch
  • You're going through rebranding
  • You have an outdated logo or visual identity
  • You don't know who your customers are and why they buy from you
  • You want consistent visual communication

✗ Workshops are NOT suitable if:

  • You're a large corporation with established branding department
  • You don't have a specific business plan or product
  • You're looking only for technical training in graphic design
  • You need only quick graphic solution without strategy

How it works

1

Kick-off

We'll go through your goals and priorities. Agree on scope and timeline.

2

Workshop

Interactive workshop with exercises and discussions.

3

Processing

Creating documents and materials based on workshop outputs.

4

Delivery

Handover of final materials and explanation of their use.

Next step

Let's schedule a non-binding consultation (30-60 minutes) where we'll go through your needs together and find the best solution.

Jakub Hájek
jakubhajek.rocks

The best solutions are born in collaboration

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